In brief, what’s happening at Penn—whether it’s across campus or around the world.
New research from Alice Moon, Wharton professor of operations, information and decisions, shows that willingness to pay isn’t always a clear indicator of preference.
FULL STORY AT Knowledge at Wharton →
A study, by Wharton marketing professor Gideon Nave analyzes music preference and personality, and how marketing may use this data for personalized product offerings.
FULL STORY AT Knowledge at Wharton →
Wharton professor Deborah Small examines effective altruism versus maximizing the value of individuals’ charitable dollars, and how choosing charities may be more of an emotional rather than rational selection.
FULL STORY AT Knowledge at Wharton →
Marketing professors discuss the paper “Are Atypical Songs More Popular?”, which reports on a study using natural language processing to analyze the lyrics of hundreds of songs in order to determine whether the lyrics affect a song's popularity.
FULL STORY AT Knowledge at Wharton →
Two Wharton papers consider the less-beaten path of forming a partnership between two companies rather than a merger and acquisition may create a more valuable partnership of “network synergy” rather than separate internal synergies.
FULL STORY AT Knowledge at Wharton →
Wharton professor Valentina Assenova discusses which innovations spread throughout social media, despite their unproven value.
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She is one of 20 recipients of the award from the Aspen Institute Business & Society Program, for her course “Fault Lines and Foresight”.
FULL STORY AT Lauder Institute →
A list of this year's distinguished recipients of eight teaching awards for Wharton Business School faculty.
FULL STORY AT Almanac →
The Wharton 22s is an initiative to promote gender parity by encouraging awareness, dialogue, and action by men within the Wharton community. Founded in 2015 as an affiliate of Wharton Women in Business, and with a name that calls attention to the gender pay gap, the 22s organization now has hundreds of members.
FULL STORY AT Wharton →
Three graduate students won both people's choice and official jury iDesign Prize for Chipper, a new pet food business venture. One unlikely protein source is the key factor for a reduced footprint on land and water resources, introducing a sustainable and ecologically-conscious product to the pet food market.
FULL STORY AT Penn Design Weekly →
