So bad it’s good: Why consumers love the worst stuff
New research from Wharton’s Patti Williams tackles one of the biggest contradictions in consumer behavior: why we love stuff that’s so bad, it’s good.
FULL STORY AT Knowledge at Wharton →
In brief, what’s happening at Penn—whether it’s across campus or around the world.
New research from Wharton’s Patti Williams tackles one of the biggest contradictions in consumer behavior: why we love stuff that’s so bad, it’s good.
FULL STORY AT Knowledge at Wharton →
The American Student Dental Association inaugurated its 2024-2025 executive committee and board of trustees with Parker Norman and Samarth Setru in key national leadership positions.
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A new study from Penn LDI shows that in areas with greater socioeconomic disadvantage, patients who need aortic valve replacement tend to get fewer sophisticated procedures than patients in more privileged areas.
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Last month, the Penn Institute for Urban Research hosted a conversation on introducing renewable energy to informal settlements in Accra, Ghana.
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This year, Penn Engineering partnered with Analytics at Wharton (AAW) and the Penn Museum to co-host the fifth annual WiDS @ Penn conference.
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The J. Peter and Geri Skirkanich Associate Professor of Innovation has been selected for the Collaborative Pairs Pilot Project Awards, sponsored by the Chan Zuckerberg Initiative (CZI), to investigate the relationship between TDP-43 and the immune system.
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Learn more about female politicians, rock stars, and other significant figures who haven’t been fully recognized in history classes with these stories.
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The winners of the 2022-2023 SICK $10K Challenge from Penn’s School of Engineering and Applied Science, the SauberBOT project, was flown to SICK’s headquarters in Germany to accept their prize.
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Penn Medicine Healthy Heart is one part of a comprehensive effort to combat heart disease, the Risk Reduction Initiative. This six-month text-messaging based program will soon be available in Philadelphia and Lancaster Counties as part of a clinical trial.
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Oral histories from these three distinguished Communication scholars are now available online in the Annenberg School for Communication Library Archives.
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