Penn in the News

The marketing failure that’s going to kill us all

Jonah Berger of the Wharton School says that translating the climate crisis into an effective marketing campaign means focusing not on the abstract importance of the issue but on the concrete needs of the audience.

Is AI about to transform the legal profession?

A collaborative study from Penn estimates that the legal sector is the industry most likely to be impacted by AI.

If you make your employees feel too comfortable, they just won’t work as hard, study suggests

A paper co-authored by Peter Cappelli of the Wharton School explains why the case for psychological safety at work is narrower than most people might expect.

This new wellness series at Penn Museum will be the best thing you do all winter

Penn Medicine and the Penn Museum have partnered to provide a happy healthy hour this winter, turning the Museum’s galleries into self-care sanctuaries with a rotating schedule of holistic health services.

Meet the unsung scientists behind the Nobel for quantum dots

Christopher Murray’s lab at the School of Arts & Sciences is delving into the next phase of quantum-dot research to make components for quantum computing, sensing, and communication.

Conservative companies create parallel economy as polarization thrives

Americus Reed of the Wharton School says that brands are building ideological DNA into their appeals to customers to stand out in the attentional deficit economy.

Pa. research will study environmental factors’ effects on children

No one should die waiting for an organ transplant. These doctors want to ensure that doesn’t happen

Researchers at NYU Langone Health built on work from Penn to pioneer the first transplants from hepatitis C-positive donors.

Snoozing your alarm might not be that bad for sleep, study suggests

Indira Gurubhagavatula of the Perelman School of Medicine says that putting a phone or alarm across the room can break the habit of relying on the snooze button and make it harder to slip back into sleep.

Scientists propose ‘missing’ law for the evolution of everything in the universe

Stuart Kauffman of the Perelman School of Medicine comments on a study that proposed a missing scientific law identifying “universal concepts of selection” that drive evolution.