Health Sciences

Penn Study: Anti-Smoking Ads With Strong Arguments Work Best

Researchers from the Perelman School of Medicine at the University of Pennsylvania have shown that an area of the brain that initiates behavioral changes had greater activation in smokers who watched anti-smoking ads with strong arguments versus those with weaker ones, and irrespective of flashy elements, like bright and rapidly changing scenes, loud sounds and unexpected scenario twists.

Steve Graff



In the News


Fortune

California declares a state of emergency as a new severe bird flu case was discovered. What it means for the rest of the country

Scott Hensley of the Perelman School of Medicine says the latest H5N1 bird flu strain might have a greater potential to adapt and cause severe disease in humans.

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The New York Times

Is protein powder a scam?

Colleen Tewksbury of the School of Nursing and Perelman School of Medicine says that the vast majority of people in the U.S. already get enough protein from the foods they eat and don’t need to take it in supplement form.

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Las Vegas Sun

Nation’s health care industry can be improved, if we have the will to try

Michael Anne Kyle of the Perelman School of Medicine says that patient frustration with health care is fueled by spending a lot of money while still facing problems with the service.

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The Washington Post

Dogs may be able to communicate by pressing buttons, research suggests

Postdoc Amritha Mallikarjun of the School of Veterinary Medicine says that dogs use buttons as a trained behavior to try and get the things they want.

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NPR

For kids with rare genetic disorders, customized CRISPR treatments offer hope

Scientists at Penn are trying to develop a template for groups of rare conditions that are similar enough to be affected by a single, easily adaptable gene-editing treatment.

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