Advertisers look for influencers with ‘authentic’ messaging during protests and the pandemic

Americus Reed II of the Wharton School spoke about the role of influencers in activism. “There’s a difference between hiring and paying a celebrity vs. finding an individual who is in a community, doing the sharing of information and sharing of ideas not because they want to be paid, but because they want to share ideas,” he said.

・ From The Washington Post