The Enrollment Manager as Bogeyman
Every story needs a villain. And in many higher-education narratives, the enrollment manager wears black. Those who oversee the recruitment and retention of students are "ruining American higher education," a scholar once said. They’re "screwing the poor kids," an economist opined. The field is often described as the domain of cynical cutthroats, manipulative marketers, and worse. "We’re the evil ones," says Michael S.