Colleges Are Going Online to Crowdsource Donations, and They’re Raising Millions
It took just 43 hours for the College of the Holy Cross to raise nearly $2 million. The small liberal arts school in Massachusetts did it without bombarding alumni with phone calls, sending out a batch of mailers or soliciting donations for seats at a gala event. Instead, school leaders turned to GiveCampus.com, a Washington, D.C.-based crowdfunding website that appeals to a younger, more tech-savvy audience.