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Penn in the News

A round-up of Penn mentions in local, national, and international media.
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  • Those credit card ads aren’t just annoying — they’re costing you money
    U.S. News & World Report

    Those credit card ads aren’t just annoying — they’re costing you money

    Itamar Drechsler of the Wharton School says that most acquisition of credit card customers happens directly and without a branch, which explains why American Express is the biggest spender on marketing.

    May 12, 2025