Maurice Schweitzer of the Wharton School says that the vast majority of product boycotts fail, since they require people to have a sustained and coordinated response.
https://abcn.ws/3mtNUDL ABC NewsMaurice Schweitzer of the Wharton School says that the vast majority of product boycotts fail, since they require people to have a sustained and coordinated response.
https://abcn.ws/3mtNUDL ABC News