Josh Eliashberg of the Wharton School explains the “Loss Leader” strategy in marketing.
http://www.usatoday.com/story/money/2016/07/13/freebies-chickfila-dunkindonuts-coldstone-7eleven/86997434/ USA TodayJosh Eliashberg of the Wharton School explains the “Loss Leader” strategy in marketing.
http://www.usatoday.com/story/money/2016/07/13/freebies-chickfila-dunkindonuts-coldstone-7eleven/86997434/ USA Today