Colleges Raised $1.2 Billion in Donations for Sports in 2015

Donations to capital campaigns for new facilities and commitments to cover more aid for athletes helped major-college athletic departments raise more than $1 billion in 2015, according to a report released on Wednesday by the Council for Aid to Education. It was the fourth time in the past five years that gifts for athletics had crossed the billion-dollar mark. But there are signs that donors may be reaching their limits, as overall athletics donations to the reporting institutions dipped slightly in 2015 from the year before. A drop in the stock market contributed to that decline, athletics leaders say. So did donor fatigue, with some supporters questioning programs’ efforts to raise donation requirements for tickets and to seek money for increased compensation for coaches.

・ From Chronicle of Higher Education