How the U. of Maine Attracted More Students From Out of State
The University of Maine at Orono was looking to increase its enrollment. And like many public colleges around the country, it especially wanted to bring in more out-of-state students. But before Joel Wincowski came in as interim vice president for enrollment management, in August, Maine was relying on standard solutions from consultants to guide pricing and branding efforts, he says. Mr. Wincowski, a former enrollment manager now working at a firm that places interim higher-education leaders (his previous stints include St. Mary’s College of Maryland), decided to do something different. With May 1, the traditional college-decision deadline, behind him, Mr. Wincowski can now say that his approach worked.