Deborah Small of the Wharton School said the primary way to make people comfortable adhering to COVID-19 safety practices is to see many others in their peer group taking the same steps. “The twist now,” she said, “is that we’re told to avoid crowds.”
https://www.washingtonpost.com/business/2020/06/22/movie-theaters-reopen-theyre-tackling-role-they-never-expected-play-psychologist/ The Washington Post