Leaders at the University of Wisconsin at Madison have come to terms with a paradigm they find a little unpalatable: the institution needs to up its non-need-based aid if it’s going to be competitive with its peers, they say. Madison offers one of the lowest levels of non-need-based aid, often referred to as merit aid, among fellow Big Ten universities. Institutions such as Ohio State University and the Universities of Iowa and Michigan offer more than twice as many nonneedy freshmen merit aid as Madison does.

December 18, 2015 ・ From Inside Higher Ed