Peter Fader of the Wharton School is cited for his book Customer Centricity.
http://www.huffingtonpost.com/ricardo-garciaamaya/reasons-why-your-startup-_b_12120520.html?utm_hp_ref=business&ir=Business Huffington PostPeter Fader of the Wharton School is cited for his book Customer Centricity.
http://www.huffingtonpost.com/ricardo-garciaamaya/reasons-why-your-startup-_b_12120520.html?utm_hp_ref=business&ir=Business Huffington Post