In a Q&A, Peter S. Fader of the Wharton School explains the Customer-Base Audit and shares insights into using data to create and understand customer lifetime value.
https://bit.ly/3CObYWF Women’s Wear DailyIn a Q&A, Peter S. Fader of the Wharton School explains the Customer-Base Audit and shares insights into using data to create and understand customer lifetime value.
https://bit.ly/3CObYWF Women’s Wear Daily