When some USC student government leaders voiced support for creating a cultural house for black students, Ama Amoafo-Yeboah thought that she and other undergraduates were closer to having a space where they could hang out and hold events. But before a vote was held, word spread that the house could be located on the Row, USC's two-block stretch of fraternities and sororities near 28th and Figueroa streets. Social media lit up. "Why would they open a prison on the Row?" one user asked on Yik Yak, a popular social media app that allows anonymous comments from users within a 1.5-mile radius.