Cait Lamberton of the Wharton School discussed the decision-making behind sustainable investing. “At the end of the day, the question for the consumer has to be, ‘If I do this, what changes in the world? What will be different because I took this action?’ And it doesn’t even have to be something large; it has to be something concrete,” she said.
https://www.bloomberg.com/news/videos/2019-12-03/wharton-professor-on-turning-responsible-investing-interest-into-sales-video Bloomberg