Nearly half of alumni who have never donated to their alma maters believe their college does not need their money as much as other nonprofits, according to a new survey of American donors. That’s a perennial challenge for university fundraisers, according to the study by Cygnus Applied Research, a fundraising consultancy. More than 21,000 donors completed the annual survey, including more than 6,200 college graduates who give to charity but have never donated to institutions they attended.
https://www.philanthropy.com/article/Study-Details-Why-College/237622?key=PM2yOC6w11tfD5exHOC6QnNvwM5aZwRPqlOCMz1YkFuyUxxqIqtoIS4FmvHQlJypZFRWUjFKaGRJbkFSNG9zbkZpMXI2Tl9FYlFrQnlyUHo3X1BpbFdfT1ctVQ Chronicle of Philanthropy