Santiago Gallino of the Wharton School spoke about the practical problems with personalized and demand-based dynamic pricing structures in retail settings. “Say you end up buying a video game for three times the regular price, and then you want to return it,” he said. “You show up in January and they are going to give you three times the regular price of a product that now they cannot sell for that?”

July 22, 2019 ・ From Ideas Laboratory