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How Wharton is leading in sports analytics
Philadelphia Eagles playing the SF 49ers.

San Francisco 49ers tackle Trent Williams (71) during an NFL football game against the Philadelphia Eagles on Dec. 3, 2023.

(Image: Terrell Lloyd via AP)

How Wharton is leading in sports analytics

As the business of sports analytics transforms teams and leagues around the world, Penn Sports Analytics Group’s data-driven initiative emerges with a competitive edge.

From Wharton Magazine

Wharton’s Jeremy Siegel: Up close with an icon
Three portraits in a row of Jeremy Siegel.

Jeremy Siegel, the Russell E. Palmer professor emeritus of finance. (Image: Philip Vukelich for Wharton Magazine)

Wharton’s Jeremy Siegel: Up close with an icon

With the release of an updated edition of his classic book “Stocks for the Long Run,” the emeritus finance professor reflects on his career, the stock market, and the school he’s called home for more than four decades.

From Wharton Magazine

A mashup of marketing and neuroscience
Four students and Elizabeth Johnson in a Wharton lab.

Elizabeth “Zab” Johnson (far right), executive director of the Wharton Neuroscience Initiative, hosts a demonstration in the Wharton Behavioral Lab where students collect eye-tracking data that they later analyze for a group project. (Image: Wharton Magazine)

A mashup of marketing and neuroscience

Wharton’s Visual Marketing course examines the real-world applications of visual cognition and its influence on consumer behavior.

From Wharton Magazine

Hettie Simmons Love: The story of a Wharton pioneer
Hettie Simmons Love sits on a large ornate chair with daughter Karen Love standing to her left and Wharton Dean Erika James at her right in front of the Brick House statue.

Hettie Simmons Love (center) and daughter Karen Love (left) met with Wharton Dean Erika James at the Brick House statue on campus in May 2021. (Image: Sandrien B Photography)

Hettie Simmons Love: The story of a Wharton pioneer

A new book and a visit with Dean Erika James honor Wharton's first African-American MBA graduate.

From Wharton Magazine

Katy Milkman on the science of change
At left, headshot of Katy Milkman. At right, her book cover titled How to Change.

Wharton professor Katy Milkman (Image: Peter Murphy)

Katy Milkman on the science of change

The Wharton professor and co-director of the Behavior Change for Good Initiative discusses her new book aimed at helping individuals and managers inspire meaningful, lasting shifts in behavior.