Through
9/5
A mashup of marketing and neuroscience
A mashup of marketing and neuroscience
Wharton’s Visual Marketing course examines the real-world applications of visual cognition and its influence on consumer behavior.
Hettie Simmons Love: The story of a Wharton pioneer
Hettie Simmons Love: The story of a Wharton pioneer
A new book and a visit with Dean Erika James honor Wharton's first African-American MBA graduate.
Katy Milkman on the science of change
The Wharton professor and co-director of the Behavior Change for Good Initiative discusses her new book aimed at helping individuals and managers inspire meaningful, lasting shifts in behavior.