From Wharton Magazine

Philadelphia Eagles playing the SF 49ers.

How Wharton is leading in sports analytics

As the business of sports analytics transforms teams and leagues around the world, Penn Sports Analytics Group’s data-driven initiative emerges with a competitive edge.

From Wharton Magazine ・

Three portraits in a row of Jeremy Siegel.

Wharton’s Jeremy Siegel: Up close with an icon

With the release of an updated edition of his classic book “Stocks for the Long Run,” the emeritus finance professor reflects on his career, the stock market, and the school he’s called home for more than four decades.

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Four students and Elizabeth Johnson in a Wharton lab.

A mashup of marketing and neuroscience

Wharton’s Visual Marketing course examines the real-world applications of visual cognition and its influence on consumer behavior.

From Wharton Magazine ・

At left, headshot of Katy Milkman. At right, her book cover titled How to Change.

Katy Milkman on the science of change

The Wharton professor and co-director of the Behavior Change for Good Initiative discusses her new book aimed at helping individuals and managers inspire meaningful, lasting shifts in behavior.

From Wharton Magazine ・