Skip to Content Skip to Content
Telling Stories, Saving Lives: Narrative Persuasion
Nov 06

November 6, 2025

Telling Stories, Saving Lives: Narrative Persuasion

Sheila T. Murphy, professor of communication in the Annenberg School for Communication and Journalism at the University of Southern California and leading expert on using narrative to promote behavioral change, will discuss best practices for utilizing narrative persuasion to increase vaccine uptake. Free and open to the Penn community. Register to attend.

12:00 p.m. - 1:00 p.m.

Hybrid; Annenberg School for Communication, 3620 Walnut St.

watercolor of two heads in profile with a large dialogue box coming from one figure like a cloud over the other head in bright colors