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Why advertisers may be overemphasizing performance marketing
The Wall Street Journal

Why advertisers may be overemphasizing performance marketing

In a Q&A, Cait Lamberton of the Wharton School says that, if companies dismiss the importance of telling a brand’s story, they can misinterpret data and spend money in the wrong ways.

Feb 12, 2023

Mayo ‘mini brains’ offer new ways to understand addiction
MPR News

Mayo ‘mini brains’ offer new ways to understand addiction

Peggy Compton of the School of Nursing says that addiction is complex and difficult to reduce to one brain lobe because it involves environmental factors and multiple pathways.

Feb 14, 2023

America’s top donors are helping to shape the future in an old-fashioned way
Chronicle of Philanthropy

America’s top donors are helping to shape the future in an old-fashioned way

Alumnus Leonard Lauder gave $177 million to the School of Nursing to address nursing shortages by recruiting students from underrepresented backgrounds and training more providers for disadvantaged communities.

Feb 14, 2023

FDA panel: Narcan spray shouldn't need a prescription
Axios

FDA panel: Narcan spray shouldn't need a prescription

Bonnie Milas of the Perelman School of Medicine recalls how her husband, with no medical training, was able to give her sons a chance at recovery by using naloxone.

Feb 15, 2023

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