Why advertisers may be overemphasizing performance marketing
In a Q&A, Cait Lamberton of the Wharton School says that, if companies dismiss the importance of telling a brand’s story, they can misinterpret data and spend money in the wrong ways.
In a Q&A, Cait Lamberton of the Wharton School says that, if companies dismiss the importance of telling a brand’s story, they can misinterpret data and spend money in the wrong ways.
Peggy Compton of the School of Nursing says that addiction is complex and difficult to reduce to one brain lobe because it involves environmental factors and multiple pathways.
Alumnus Leonard Lauder gave $177 million to the School of Nursing to address nursing shortages by recruiting students from underrepresented backgrounds and training more providers for disadvantaged communities.
Bonnie Milas of the Perelman School of Medicine recalls how her husband, with no medical training, was able to give her sons a chance at recovery by using naloxone.