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Why advertisers may be overemphasizing performance marketing
The Wall Street Journal

Why advertisers may be overemphasizing performance marketing

In a Q&A, Cait Lamberton of the Wharton School says that, if companies dismiss the importance of telling a brand’s story, they can misinterpret data and spend money in the wrong ways.

Feb 12, 2023

Mayo ‘mini brains’ offer new ways to understand addiction
MPR News

Mayo ‘mini brains’ offer new ways to understand addiction

Peggy Compton of the School of Nursing says that addiction is complex and difficult to reduce to one brain lobe because it involves environmental factors and multiple pathways.

Feb 14, 2023

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