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The science behind ‘new year, new me’
San Francisco Standard

The science behind ‘new year, new me’

Research from Katy Milkman of the Wharton School found that fresh-start framing, such as around a new year or birthday, encouraged more people to sign up for savings than telling them to do it in a few months.

Jan 5, 2026

Modern Engineering Marvels
TechRadar
San Francisco Standard
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