Every story needs a villain. And in many higher-education narratives, the enrollment manager wears black. Those who oversee the recruitment and retention of students are "ruining American higher education," a scholar once said. They’re "screwing the poor kids," an economist opined. The field is often described as the domain of cynical cutthroats, manipulative marketers, and worse. "We’re the evil ones," says Michael S. Kabbaz, vice president for enrollment management and student success at Miami University, in Ohio. "There’s this idea that we don’t care about education, that we would sell our soul to meet the institution’s goals."

July 28, 2016 ・ From Chronicle of Higher Education