PIK Professor Jonathan Moreno said a disclosure is not enough to protect consumers learning about pharmaceuticals through sponsored social media posts. “You can say, ‘Oh, there’s transparency’, and that’s the end of the story. But ethically, [influencers] who do this do take on some personal responsibility, quite apart from the legal side. They take on some personal responsibility for promoting a product or process that could change somebody else’s life.”

February 15, 2019 ・ From Vox.com