As Sports Programs Get Richer, Few Give Much for Academics
Less than $1 of every $100 in revenue generated by major college athletic departments at public colleges is directed to academic programs, according to a Chronicle analysis of NCAA financial statements. Many athletic departments provide millions of dollars in scholarships and academic support for players. But as elite programs have received bigger television payouts and increased licensing revenue, athletics leaders have used almost all of it to cover sports expenses, even though many of those officials argue that new revenue from sports allows them to spend more on academics. Over the past four years, more than 40 of the 205 Division I athletics programs in The Chronicle’s analysis reported transferring money to their institutions for academic purposes. But at most of those campuses, the money going into academics was less than the amount of student fees and other subsidies the colleges directed to athletics.