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Tricks, treats, retail feats: Wharton’s Halloween insights
Front entrance to a Halloween HQ superstore.

Image: iStock/Derick Hudson

Tricks, treats, retail feats: Wharton’s Halloween insights

For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior.

From Wharton Stories

‘Ripple Effect’ explores hybrid work
A person working at home on their laptop with headphones as seen through an open window.

Image: iStock/gorodenkoff

‘Ripple Effect’ explores hybrid work

The Wharton School’s faculty research podcast, “Ripple Effect,” delves into the nature and practice of hybrid work via faculty research, and presents it as knowledge employees can use.

From Knowledge at Wharton

Is ChatGPT a better entrepreneur than most?
A robot holding up a lightbulb.

Image: Nuthawut for Adobe Stock

Is ChatGPT a better entrepreneur than most?

In a new experiment, Wharton’s Christian Terwiesch finds out if ChatGPT can outperform MBA students in coming up with new products.

From Knowledge at Wharton