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Communications

Bursting people’s political bubbles could make them even more partisan

Bursting people’s political bubbles could make them even more partisan

Damon Centola of the Annenberg School for Communication discussed the counterintuitive results of information exchanges across political party lines on social media. While one might think that stepping outside one’s echo chamber would improve understanding, Centola found that “communication in a highly polarized context increases polarization.”

Can social media networks reduce political polarization on climate change?
Arctic_sea_ice

Can social media networks reduce political polarization on climate change?

A study from the Annenberg School for Communication shows that exposure to anonymous, bipartisan social networks can lead liberals and conservatives to improve their forecasting of global-climate trends.

Michele W. Berger

People who don’t read the news foresee which articles will go viral
newspapers at door

People who don’t read the news foresee which articles will go viral

In an upcoming article in the journal Cerebral Cortex, researchers tracked activity in the brain's prefrontal cortex, and found that avid readers of the news had little change in brain activity from story to story, making them less accurate predictors of viral content.

Penn Today Staff

Why people can't resist the viral lure of the Kiki Challenge

Why people can't resist the viral lure of the Kiki Challenge

Damon Centola of the Annenberg School for Communication explained the phenomenon of dangerous viral challenges: “Slightly dangerous or slightly risky challenges may have the best combination of high-enough riskiness to make it easy to create emotional excitement about participating, but low-enough risk that they can spread with only moderate levels of social reinforcement.”