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Small incentives drive lasting seatbelt habits, cut unbuckled trips by a third

Small incentives drive lasting seatbelt habits, cut unbuckled trips by a third

Research from the Perelman School of Medicine and Penn Medicine’s Nudge Unit that incentivized drivers of connected cars with reward money to build and maintain seatbelt habits shows promise for promoting safer, consistent buckling behavior.

2 min. read

Penn’s patriotic mission to train Navy medical staff
A Navy trauma team in a hospital room doing triage on a mannequin.

A Navy team cares for a patient during a simulation at the Penn Simulation Center. From left: Lieutenant Rachel Robeck, Commander Christine Deforest, Commander Anthony Njoroge, Lieutenant Commander Gu Feel Kang, and Lieutenant Joanne Mamie.

(Image: Courtesy of Penn Medicine News)

Penn’s patriotic mission to train Navy medical staff

A partnership between the U.S. Navy and Penn Medicine’s Trauma Division aims to provide military medical staff with the skills they need for deployment.

Kelsey Geesler

Keeping calm in case of catastrophe
A group of Penn Medicine emergency responders with face masks look over plans during an emergency drill.

Emergency medicine staff get a training over breakfast on how to care for victims of an explosion.

(Image: Courtesy of Penn Medicine News)

Keeping calm in case of catastrophe

How emergency medical teams at Penn Medicine build the playbook for disaster preparedness.

Kelsey Geesler

To get drivers to put down their phones, make it a game
A person driving pressing a button on a mounted smartphone.

Image: iStock/dusanpetkovic

To get drivers to put down their phones, make it a game

A large trial of strategies to reduce distracted driving presented by Penn Medicine experts show that those that were “gamified” yielded a lasting reduction in handheld phone usage while driving.

Frank Otto

When there’s money to lose, phone usage while driving drops
A person texting while driving.

Image: iStock/globalmoments

When there’s money to lose, phone usage while driving drops

New research from Penn Medicine finds that feedback plus cash incentives designed with insights from behavioral science reduces phone use while driving.

Frank Otto