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Brain signals can predict how often a news article is shared online
Rendering of a brain with signals insinuating AI and data.

Image: iStock/Vitalii Gulenok

Brain signals can predict how often a news article is shared online

A new study from the Communication Neuroscience Lab finds that, even across cultures, neural models can reliably predict whether an article is popular on Facebook.

From Annenberg School for Communication

How social media platforms lean left or right, and its users follow
Illustration of CEO standing with people with social media icons for heads rushing toward them.

Image: iStock/Feodora Chiosea

How social media platforms lean left or right, and its users follow

Brendan Mahoney, a doctoral candidate at the Annenberg School for Communication, examines the ways we communicate online and the corporations that host those conversations.

From Annenberg School for Communication