Social Media

Why livestream commerce is on the rise

Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There are great benefits to using the medium, but only if retailers can get it right.

From Knowledge at Wharton

What makes us share posts on social media?

A new Annenberg School of Communication study reveals that we share the social media posts that we think are the most relevant to ourselves or to our friends and family.

From Annenberg School for Communication

Who is falling for fake news?

New research from Wharton’s Ken Moon and Senthil Veeraraghavan recommends a data-driven solution for social media platforms to deal with fake news.

From Knowledge at Wharton

Add a friend on social media

See the latest happenings of Penn’s new president Liz Magill on her Facebook and Instagram.

Penn Today Staff

Tech’s role in Russia’s war on Ukraine

Media scholar Courtney Radsch says tech platforms should have been faster to address Russian government propaganda, misinformation, and censorship.

Alina Ladyzhensky

Combating health misinformation

A new article from Penn Nursing explains how unreliable and false health information accelerated during the pandemic, and how social media platforms amplified the problem.

From Penn Nursing News

How social media firms moderate their content

Wharton marketing professors Pinar Yildirim and Z. John Zhang, and Wharton doctoral candidate Yi Liu show how a social media firm’s content moderation strategy is influenced mostly by its revenue model.

From Knowledge at Wharton

In the News


I’m still single but this is why I’m quitting dating apps like Tinder and Hinge forever

Russel Ramsay of the Perelman School of Medicine is quoted on the notion of uncertainty as an anxiety generator.


USA Today

Livestreamed violence compounds America’s horror and inspires copycats, experts say. When will it stop?

PIK Professor Desmond Upton Patton says that the digital trail of evidence left by violent criminals needs study, resources, and intervention to avoid exacerbating community trauma and damaging mental health, especially for people of color.



Social media may be affecting your mental health. Here’s how to tell

A quoted study by Melissa Hunt of the School of Arts & Sciences and colleagues suggests that limiting social media use to 30 minutes a day can improve well-being.


USA Today

‘Hope’ is out, ‘fight’ is in: Does tweeting divide Congress, or simply echo its divisions?

Yphtach Lelkes of the Annenberg School for Communication says that polarized language between politicians tends to drive mass polarization by stoking self-fulfilling prophecies about a more divided world.


Harvard Business Review

Selling on TikTok and Taobao

Thomas S. Robertson of the Wharton School writes about the growth of online video platforms and explains why consumers are drawn to livestream commerce.


Los Angeles Times

Essential politics: Let’s talk about those White House student loan tweets

Pinar Yildirim of the Wharton School says that the White House’s new direct social media response to conservative politicians is unusual and more effective at capturing attention, though its informality might lead to future debate.