Social Media

Is social media good or bad for social unity?

Annenberg professors Sandra González-Bailón and Yphtach Lelkes reviewed all of the previous literature to determine what scholars have discovered to date.

From Annenberg School for Communication

The television and the President

On Oct. 5 1947, Harry Truman delivered the first televised presidential speech. Communications expert David Eisenhower looks at the history of politics and media and the significance of this moment 75 years later.  

Kristina García

Why livestream commerce is on the rise

Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There are great benefits to using the medium, but only if retailers can get it right.

From Knowledge at Wharton



In the News


Philadelphia Inquirer

From Penn student to record deal: How a 15-second TikTok video changed my lifefoam

In an Op-Ed, Wharton School fourth-year Inci Gurun from Istanbul writes about her journey from first-time TikToker to viral singer-songwriter.

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The New York Times

As COVID-19 continues to spread, so does misinformation about it

Anish Agarwal of the Perelman School of Medicine says that online and offline discussions and impressions of the coronavirus are constantly shifting.

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NHK World (Japan)

Experts weigh in on Twitter CEO Musk’s ‘mistakes’

Pinar Yildirim of the Wharton School says that Elon Musk’s recent Twitter poll was likely a way to find a justification to step down.

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Financial Times

Elon Musk polls Twitter users on whether he should step down as chief executive

Pinar Yildirim of the Wharton School says that Elon Musk’s new Twitter policies are anti-competitive, preventing communication across consumers comparing competitors.

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Psychology Today

Improving mental health through social media

Jennifer Reid of the Perelman School of Medicine writes that mental health clinicians have a valuable opportunity to harness the power of social media for good. 

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The Washington Post

Building and sustaining public trust in science

For “Washington Post Live,” Francis Collins quotes Kathleen Hall Jamieson of the Annenberg Public Policy Center as saying that all of the most significant COVID misinformation campaigns were predictable and could have been “pre-bunked.”

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