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Brain activity reveals what makes persuasive messages stick

Brain activity reveals what makes persuasive messages stick

A new study by the Communication Neuroscience Lab at the Annenberg School for Communication and colleagues reveals that activity in brain regions associated with reward and social processing can predict the effectiveness of messages.

From Annenberg School for Communication

2 min. read

Laura Perna named one of the inaugural ASHE Fellows

Laura Perna named one of the inaugural ASHE Fellows

The vice provost for faculty and the Graduate School for Education Centennial Presidential Professor of Education joins 24 scholars from across the country in the first class of fellows of the Association for the Study of Higher Education.

Air travel quandary: Gad Allon and Megan Ryerson on challenges and solutions
Travelers in a busy security checkpoint at an airport.

Travelers at a security checkpoint at O'Hare International Airport in Chicago during the government shutdown in November.

(Image: Nam Y. Huh via Getty Images)

  • Q&A

    • Air travel quandary: Gad Allon and Megan Ryerson on challenges and solutions

    The recent government shutdown exposed long-standing issues facing commercial air travel. Leading into Thanksgiving holiday travel, Gad Allon of the Wharton School and Megan Ryerson of the Weitzman School of Design discuss the system’s infrastructure challenges and the need for workforce development.

    4 min. read

    Addressing economic complexities

    Addressing economic complexities

    Beginning in fall 2026, the College of Liberal & Professional Studies and the Department of Economics in Penn’s School of Arts & Sciences will offer a new Master of Applied Economics and Data Science degree.

    Analyzing youth voter turnout

    Analyzing youth voter turnout

    Researchers at the Annenberg Public Policy Center and the Annenberg Communication Neuroscience Lab find that Voting in an election helps shape the government to work on their behalf; however, the majority of U.S. youth don’t vote regularly.

    What can mainstream journalism learn from prison journalism?

    What can mainstream journalism learn from prison journalism?

    In their study of the prison publication News Inside, Annenberg School for Communication associate professor Sarah J. Jackson and doctoral candidate Liz Hallgren find lessons for mainstream news.

    Building deeper learning through oral exams

    Building deeper learning through oral exams

    The oral exam, assessment, or check-in, is gaining traction as one way to potentially address concerns about inappropriate AI use, and serve as an opportunity for students to test out their ideas before the final written exam.

    Machine learning and the social sciences
    Students work on a pop quiz on their laptops.

    Students work on a pop quiz in Daniel Gillion’s class.

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    Machine learning and the social sciences

    Daniel Gillion’s course teaches students without a coding background how to apply models to a wide range of problems across political science, economics, and sociology.

    3 min. read

    New members of American Academy of Sciences and Letters
    Alan Charles Kors (left) and Philip E. Tetlock.

    Alan Charles Kors (left) and Philip E. Tetlock, elected members of the members of the American Academy of Sciences and Letters.

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    New members of American Academy of Sciences and Letters

    Alan Charles Kors and Philip E. Tetlock have been invested as members of the American Academy of Sciences and Letters, a nonprofit that promotes scholarship and honors achievement in the arts and sciences.

    2 min. read