President Amy Gutmann and Provost Vincent Price are pleased to announce the appointment of Aviv Nevo as the University of Pennsylvania’s 17th Penn Integrates Knowledge University Professor, effective July 1.  

A pioneer in the use of empirical data to analyze consumer behavior, Nevo will be the George A. Weiss and Lydia Bravo Weiss University Professor, with appointments in the Department of Economics in the School of Arts & Sciences and the Department of Marketing in the Wharton School. 

“Aviv Nevo is one of the world’s leading scholars of industrial organization, whose innovative use of data in analyzing consumer behavior has helped revolutionize economics and marketing,” said Penn President Amy Gutmann. “Aviv is a superb teacher and path-breaking econometrician whose work in the academy and in government truly exemplifies Penn’s commitment to harnessing the tools and perspectives of multiple disciplines to understand and address pressing real-world questions.”

Nevo is currently the Robert E. and Emily King Professor in Business Institutions in the Department of Economics and a professor of marketing in the Kellogg School of Management at Northwestern University, where he has taught since 2004. In 2013-14, he served as Deputy Assistant Attorney General for Economic Analysis in the Antitrust Division of the Department of Justice. A Fellow of the Econometric Society, a Research Associate of the National Bureau of Economic Research and an International Research Fellow at the Institute for Fiscal Studies in London, he is a global leader in the fields of industrial organization and econometrics. His research focuses on estimating the demand for consumer-packaged goods and the implications for price competition, mergers and marketing. He has also done research in the areas of health economics, health care, telecom and real estate.

He currently serves as a Director of the Center for the Study of Industrial Organization at Northwestern; a Senior Distinguished Fellow of the Searle Center on Law, Regulation, and Economic Growth; and as a co-editor of the RAND Journal of Economics, the leading academic journal in industrial organization. His work has been supported by the National Science Foundation, including a prestigious Faculty Early Career Award, and he has taught at MIT and the University of California-Berkeley. He earned a Ph.D. (1997) and master’s degree (1994) in economics from Harvard University and a bachelor’s of science degree with special honors in mathematics and economics from Tel Aviv University (1991).

“Aviv Nevo’s pioneering work,” said Provost Price, “embodies the ideals of the Penn Integrates Knowledge Professorship: bringing together the methodologies of multiple disciplines to create essential new knowledge at the frontiers of academic research. I am confident that he will be a galvanizing presence on campus and an inspiring mentor to generations of students and colleagues.”

The Penn Integrates Knowledge program was launched by President Gutmann in 2005 as a University-wide initiative to recruit exceptional faculty members whose research and teaching exemplify the integration of knowledge across disciplines and who are appointed in at least two Schools at Penn.

The George A. Weiss and Lydia Bravo Weiss University Professorship is a gift of George A. Weiss, a 1965 graduate of the Wharton School of the University. Weiss is an emeritus trustee of the University, former chair of Making History: The Campaign for Penn, a member of the Executive Committee of Penn Medicine, and an emeritus member of the Athletics Board of Overseers. He is chief executive officer and chairman of Weiss Multi-Strategy Advisers LLC, a next-generation boutique investment-management firm with a nearly 40-year history.