How Technology Drives New Business Strategy in the Age of Social Networks, A Penn EMTM Program


Guy Kawasaki will be the keynote speaker for the next Penn Executive Master’s in Technology Management Program seminar series celebrating the program’s 20th anniversary.

Kawasaki will discuss the art of innovation and join a panel discussion on social networks and how their power is being harnessed by community organizers, corporations, political parties and others.

Kawasaki is managing director of Garage Technology Ventures, a venture capital firm, as well as a columnist for Entrepreneur Magazine. He is the author of nine books, including “Reality Check,” “The Art of the Start,” “Rules for Revolutionaries” and “The Macintosh Way.

The EMTM program is a two-year executive program based in the Penn School of Engineering and Applied Science and co-sponsored by Penn’s Wharton School.


Claudia Cohen Hall, University of Pennsylvania


Friday, May 22, 2009, 2 p.m.


Steve Ennen, managing director of the Wharton Interactive Media Initiative; Jim Haughwout, chief information officer of technology at Neighborhood America; George Krautzel, co-founder and president of; and Shawndra Hill, operations and information management at Wharton