Expert: Dr. Joseph Turow Professor of Communication Annenberg School for Communication, University of Pennsylvania
Professor Turow has been described as "the reigning academic expert on media fragmentation." (N.Y. Times magazine)
As Penn Professor Joe Turow prepares to re-issue his book "Playing Doctor -- Television, Storytelling and Medical Power," which he wrote 20 years ago about doctors' roles as pitchmen in general, and heart expert Robert Jarvik in particular, Pfizer pulled its TV ads that featured Jarvik.
In the book, Dr. Turow noted a 1985 incident about a script for the medical series "Trapper John, MD," that featured the death of a patient with a surgically implanted artificial heart.
"Blood clots, strokes and death were unfortunate norms among the actual artificial heart patients of the day," Dr. Turow wrote. Jarvik, who at the time held interest in a corporation responsible for developing artificial hearts, was asked to review the script and insisted that the script be re-written, reflecting that the patient does not die. The script was revised.
Novel plant-based approach to a better, cheaper GLP-1 delivery system
Research led by Penn Dental’s Henry Daniell investigates the use of a lettuce-based, plant-encapsulated delivery platform as a new oral delivery of two GLP-1 drugs previously approved by the FDA in injectable form.
No brain, no gain: Neuronal activity enhances benefits of exercise
Research led by Penn neuroscientist J. Nicholas Betley and collaborators finds that hypothalamic neurons are essential for translating physical exertion into endurance, potentially opening the door to exercise-mimicking therapies.
In honor of Valentine's Day, and as a way of fostering community in her Shakespeare in Love course, Becky Friedman took her students to the University Club for lunch one class period. They talked about the movie "Shakespeare in Love," as part of a broader conversation on how Shakespeare's works are adapted.
In Becky Friedman’s English course Shakespeare in Love, undergraduate students analyze language, genre, and adaptation in the Bard’s plays through the lens of love.
Beating the heat: Designing cooling for bodies in motion
Dorit Aviv, director of Weitzman’s Thermal Architecture Lab, studies how humans, technology, and design intersect, paving the way for the development of novel approaches to cooling people efficiently.
