Business | Penn Today

The year’s buzziest deals are corporate breakups

Paul Nary of the Wharton School says that deciding to pursue a corporate breakup and following through with it can take years and be costly.

Cracker Barrel crumbles under public pressure, reverting to classic logo after losing almost $100M in market value—but will the flip-flop cost them?

Americus Reed from the Wharton School says it is Logo Change 101 to do a “pressure test” with your most loyal customers before making stylistic changes.

Author: Getting employees back to the office is at an ‘inflection point’

A new book by Peter Cappelli of the Wharton School lays out the business case for employers pushing for workers to get back to the office.

Red Lobster is betting on Black diners with its brand comeback

Marcia Chatelain of the School of Arts & Sciences looks at Black-customer loyalty to the Red Lobster chain.

Starbucks shutters mobile, pick-up only locations amidst sales slump

Peter Fader of the Wharton School discusses Starbucks shutting down its mobile and pick-up order-only stores amid a six-quarter slump in sales.

As consumers lose their appetite, food brands fight to keep Wall St. happy

Emilie Feldman of the Wharton School says that innovation and cost-cutting at the same time does not work well in business.

‘Meet the Authors’ at Wharton

The latest installments of The Wharton School’s podcast, “Ripple Effect,” features conversations with faculty discussing their new books, with topics ranging from Japan’s hybrid leadership model, consumer satisfaction, successful entrepreneurship, marketing, and investing.

3 min. read

Why women are leaving male-dominated STEM

New research from Wharton’s Tiantian Yang shows how rejection dampens job-seeking persistence for women in male-dominated fields.

2 min. read

Inside Big Tech’s big salary divide: ‘I feel like we’re all going to get fired’

Sonny Tambe of the Wharton School comments on the rush for AI talent in Silicon Valley.

Lauren Hyppolite standing in a bright hallway. She's grinning and looking slightly to the side.

Who, What, Why

Who, What, Why: Lauren Nelson Hyppolite on leading Wharton AI and research initiatives

As managing director of Research, Centers, and Academic Initiatives at the Wharton School, Lauren Nelson Hyppolite oversees numerous AI- and analytics-related initiatives that prepare future business leaders for a rapidly evolving workforce and bridge the connection between academia and industry.