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Gen Z is ‘de-influencing’ on social media
Salon.com

Gen Z is ‘de-influencing’ on social media

According to a collaborative report by the Wharton School’s Baker Retailing Center, 75% of Gen Z consumers say that sustainability is more important to them than brand name when making purchase decisions.

Donald Trump gets bad news about his Social Security taxes plan
Newsweek

Donald Trump gets bad news about his Social Security taxes plan

A study by Kent Smetters of the Penn Wharton Budget Model and colleagues estimates that cutting taxes on Social Security benefits could cost the federal government $1.5 trillion during the next decade and exacerbate Social Security’s projected funding shortfalls.

Finding the rhythm behind business fundamentals
Grace Gramins plays a guitar with a friend on keyboard on Penn’s campus.

Image: Courtesy of Grace Gramins

Finding the rhythm behind business fundamentals

Wharton undergraduate Grace Gramins finds harmony between music production and business.

From Wharton Stories

What’s the future of cities?
Illustration of a person walking to a building in a city, one side is abandoned, the other side is revitalized.

nocred

What’s the future of cities?

Before COVID-19, major U.S. urban centers were enjoying a resurgence. Now decreased occupancy has downtown economies and municipal budgets feeling the pinch. Wharton faculty research suggests that how cities navigate the next few years could be crucial.

Janine White for Wharton Magazine

The U.S. can’t grow its way out of debt. Here’s what it can do
Barron’s

The U.S. can’t grow its way out of debt. Here’s what it can do

A package of 13 major tax and spending reforms proposed by the Penn Wharton Budget Model could reduce the deficit by $10 trillion during the 10-year budget window and generate $59 trillion in net revenue by 2054.

Wharton MBA student is out of this world
Jameel Janjua in front of an F-16.

Image: John Pingry

Wharton MBA student is out of this world

Jameel Janjua discusses his interest in spaceflight, the fastest aircraft he has flown, the effect of supersonic speed on the body, attending Wharton, and his first time in space.
Trump names Paul Atkins to lead U.S. SEC
Reuters

Trump names Paul Atkins to lead U.S. SEC

Jill Fisch of Penn Carey Law says that SEC nominee Paul Atkins has deep expertise at the SEC and in overall capital markets regulation.