Marketing

Damson Idris has his eye on jewelry fame

PIK Professor Michael Platt of the Wharton School, Perelman School of Medicine, and School of Arts & Sciences says that Damson Idris’s Didris jewelry brand is taking the right steps to be authentic and appealing for consumers.

Dear Life Kit: Do I have to buy birthday gifts for my 18 nieces and nephews?

Wendy De La Rosa of the Wharton School looks at issues of money and family relationships

Cracker Barrel crumbles under public pressure, reverting to classic logo after losing almost $100M in market value—but will the flip-flop cost them?

Americus Reed from the Wharton School says it is Logo Change 101 to do a “pressure test” with your most loyal customers before making stylistic changes.

What the Cracker Barrel backlash reveals about the power of branding

Americus Reed of the Wharton School is interviewed about widespread backlash from customers and investors after a company rebrand.

Cracker Barrel crumbles under public pressure, reverting to classic logo after losing almost $100M in market value — but will the flip-flop cost them?

Americus Reed from the Wharton School says it is Logo Change 101 to do a “pressure test” with your most loyal customers before making stylistic changes.

2 people buying tickets at a general admission window.

In the wake of tariffs, can dynamic pricing work?

Firms could avoid consumer backlash with pricing that works both ways, says Wharton marketing professor John Zhang.

2 min. read

MSNBC’s rebrand invites bemusement and ridicule

Americus Reed of the Wharton School commented on maintaining audience trust when changing a brand’s logo.

‘Meet the Authors’ at Wharton

The latest installments of The Wharton School’s podcast, “Ripple Effect,” features conversations with faculty discussing their new books, with topics ranging from Japan’s hybrid leadership model, consumer satisfaction, successful entrepreneurship, marketing, and investing.

3 min. read

Influencing without the influencers

Jonah Berger of the Wharton School says that off-the-cuff marketing offers viewers a rare glimpse behind the curtain, making them more engaged and likely to share the content.

‘Cool’ people tend to have these six things in common, study finds

Jonah Berger of the Wharton looks at what makes people “cool.”

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