Influencing without the influencers Penn In the News The New York Times Influencing without the influencers Jonah Berger of the Wharton School says that off-the-cuff marketing offers viewers a rare glimpse behind the curtain, making them more engaged and likely to share the content. ‘Cool’ people tend to have these six things in common, study finds Penn In the News CNN ‘Cool’ people tend to have these six things in common, study finds Jonah Berger of the Wharton looks at what makes people “cool.” ‘Where AI Works’ Image: zf L via Getty Images ‘Where AI Works’ The Wharton School’s new podcast conducts conversations at the intersection of artificial intelligence and industry. 3 min. read Pride events face budget shortfalls as U.S. corporations pull support ahead of summer festivities Penn In the News Associated Press Pride events face budget shortfalls as U.S. corporations pull support ahead of summer festivities Barbara Kahn of the Wharton School discusses brand activism. Target stumbles as tariffs hit earnings and sales fall amid DEI backlash Penn In the News The Washington Post Target stumbles as tariffs hit earnings and sales fall amid DEI backlash Americus Reed of the Wharton School says that Target has become the poster child for consumer blowback to the shift away from DEI policies. Outsourcing vs. offshoring: Why consumers push back on jobs sent abroad Outsourcing vs. offshoring: Why consumers push back on jobs sent abroad Wharton marketing professor Stefano Puntoni finds that consumers react more strongly when local jobs are moved overseas compared to other reasons for collective layoffs. Boycotting Target, part two: Is its business paying a price? Penn In the News The Wall Street Journal Boycotting Target, part two: Is its business paying a price? Americus Reed of the Wharton School says that Target was always going to irritate everyone by trying to split the difference with its approach to environmental, social, and governance policies. Weeks after Amazon’s Alexa+ AI launch, a mystery: Where are the users? Penn In the News Reuters Weeks after Amazon’s Alexa+ AI launch, a mystery: Where are the users? Americus Reed of the Wharton School says that Amazon failed to build anticipation for Alexa+ by leaving a large gap between product launch and general availability. Are you listening to this article or reading it? It could make a big difference Penn In the News The Wall Street Journal Are you listening to this article or reading it? It could make a big difference Shiri Melumad of the Wharton School explains why listening to the news could lead to a shallower understanding and a more negative impression than reading it. Five ways gen AI is changing workplace identity Five ways gen AI is changing workplace identity At this year’s SXSW Conference, Wharton’s Stefano Puntoni spoke with Google chief measurement strategist Neil Hoyne about the impact of generative AI on employees and the workplace. Load More
‘Cool’ people tend to have these six things in common, study finds Penn In the News CNN ‘Cool’ people tend to have these six things in common, study finds Jonah Berger of the Wharton looks at what makes people “cool.” ‘Where AI Works’ Image: zf L via Getty Images ‘Where AI Works’ The Wharton School’s new podcast conducts conversations at the intersection of artificial intelligence and industry. 3 min. read Pride events face budget shortfalls as U.S. corporations pull support ahead of summer festivities Penn In the News Associated Press Pride events face budget shortfalls as U.S. corporations pull support ahead of summer festivities Barbara Kahn of the Wharton School discusses brand activism. Target stumbles as tariffs hit earnings and sales fall amid DEI backlash Penn In the News The Washington Post Target stumbles as tariffs hit earnings and sales fall amid DEI backlash Americus Reed of the Wharton School says that Target has become the poster child for consumer blowback to the shift away from DEI policies. Outsourcing vs. offshoring: Why consumers push back on jobs sent abroad Outsourcing vs. offshoring: Why consumers push back on jobs sent abroad Wharton marketing professor Stefano Puntoni finds that consumers react more strongly when local jobs are moved overseas compared to other reasons for collective layoffs. Boycotting Target, part two: Is its business paying a price? Penn In the News The Wall Street Journal Boycotting Target, part two: Is its business paying a price? Americus Reed of the Wharton School says that Target was always going to irritate everyone by trying to split the difference with its approach to environmental, social, and governance policies. Weeks after Amazon’s Alexa+ AI launch, a mystery: Where are the users? Penn In the News Reuters Weeks after Amazon’s Alexa+ AI launch, a mystery: Where are the users? Americus Reed of the Wharton School says that Amazon failed to build anticipation for Alexa+ by leaving a large gap between product launch and general availability. Are you listening to this article or reading it? It could make a big difference Penn In the News The Wall Street Journal Are you listening to this article or reading it? It could make a big difference Shiri Melumad of the Wharton School explains why listening to the news could lead to a shallower understanding and a more negative impression than reading it. Five ways gen AI is changing workplace identity Five ways gen AI is changing workplace identity At this year’s SXSW Conference, Wharton’s Stefano Puntoni spoke with Google chief measurement strategist Neil Hoyne about the impact of generative AI on employees and the workplace. Load More
‘Where AI Works’ Image: zf L via Getty Images ‘Where AI Works’ The Wharton School’s new podcast conducts conversations at the intersection of artificial intelligence and industry. 3 min. read
Pride events face budget shortfalls as U.S. corporations pull support ahead of summer festivities Penn In the News Associated Press Pride events face budget shortfalls as U.S. corporations pull support ahead of summer festivities Barbara Kahn of the Wharton School discusses brand activism. Target stumbles as tariffs hit earnings and sales fall amid DEI backlash Penn In the News The Washington Post Target stumbles as tariffs hit earnings and sales fall amid DEI backlash Americus Reed of the Wharton School says that Target has become the poster child for consumer blowback to the shift away from DEI policies. Outsourcing vs. offshoring: Why consumers push back on jobs sent abroad Outsourcing vs. offshoring: Why consumers push back on jobs sent abroad Wharton marketing professor Stefano Puntoni finds that consumers react more strongly when local jobs are moved overseas compared to other reasons for collective layoffs. Boycotting Target, part two: Is its business paying a price? Penn In the News The Wall Street Journal Boycotting Target, part two: Is its business paying a price? Americus Reed of the Wharton School says that Target was always going to irritate everyone by trying to split the difference with its approach to environmental, social, and governance policies. Weeks after Amazon’s Alexa+ AI launch, a mystery: Where are the users? Penn In the News Reuters Weeks after Amazon’s Alexa+ AI launch, a mystery: Where are the users? Americus Reed of the Wharton School says that Amazon failed to build anticipation for Alexa+ by leaving a large gap between product launch and general availability. Are you listening to this article or reading it? It could make a big difference Penn In the News The Wall Street Journal Are you listening to this article or reading it? It could make a big difference Shiri Melumad of the Wharton School explains why listening to the news could lead to a shallower understanding and a more negative impression than reading it. Five ways gen AI is changing workplace identity Five ways gen AI is changing workplace identity At this year’s SXSW Conference, Wharton’s Stefano Puntoni spoke with Google chief measurement strategist Neil Hoyne about the impact of generative AI on employees and the workplace. Load More
Target stumbles as tariffs hit earnings and sales fall amid DEI backlash Penn In the News The Washington Post Target stumbles as tariffs hit earnings and sales fall amid DEI backlash Americus Reed of the Wharton School says that Target has become the poster child for consumer blowback to the shift away from DEI policies. Outsourcing vs. offshoring: Why consumers push back on jobs sent abroad Outsourcing vs. offshoring: Why consumers push back on jobs sent abroad Wharton marketing professor Stefano Puntoni finds that consumers react more strongly when local jobs are moved overseas compared to other reasons for collective layoffs. Boycotting Target, part two: Is its business paying a price? Penn In the News The Wall Street Journal Boycotting Target, part two: Is its business paying a price? Americus Reed of the Wharton School says that Target was always going to irritate everyone by trying to split the difference with its approach to environmental, social, and governance policies. Weeks after Amazon’s Alexa+ AI launch, a mystery: Where are the users? Penn In the News Reuters Weeks after Amazon’s Alexa+ AI launch, a mystery: Where are the users? Americus Reed of the Wharton School says that Amazon failed to build anticipation for Alexa+ by leaving a large gap between product launch and general availability. Are you listening to this article or reading it? It could make a big difference Penn In the News The Wall Street Journal Are you listening to this article or reading it? It could make a big difference Shiri Melumad of the Wharton School explains why listening to the news could lead to a shallower understanding and a more negative impression than reading it. Five ways gen AI is changing workplace identity Five ways gen AI is changing workplace identity At this year’s SXSW Conference, Wharton’s Stefano Puntoni spoke with Google chief measurement strategist Neil Hoyne about the impact of generative AI on employees and the workplace. Load More
Outsourcing vs. offshoring: Why consumers push back on jobs sent abroad Outsourcing vs. offshoring: Why consumers push back on jobs sent abroad Wharton marketing professor Stefano Puntoni finds that consumers react more strongly when local jobs are moved overseas compared to other reasons for collective layoffs.
Boycotting Target, part two: Is its business paying a price? Penn In the News The Wall Street Journal Boycotting Target, part two: Is its business paying a price? Americus Reed of the Wharton School says that Target was always going to irritate everyone by trying to split the difference with its approach to environmental, social, and governance policies. Weeks after Amazon’s Alexa+ AI launch, a mystery: Where are the users? Penn In the News Reuters Weeks after Amazon’s Alexa+ AI launch, a mystery: Where are the users? Americus Reed of the Wharton School says that Amazon failed to build anticipation for Alexa+ by leaving a large gap between product launch and general availability. Are you listening to this article or reading it? It could make a big difference Penn In the News The Wall Street Journal Are you listening to this article or reading it? It could make a big difference Shiri Melumad of the Wharton School explains why listening to the news could lead to a shallower understanding and a more negative impression than reading it. Five ways gen AI is changing workplace identity Five ways gen AI is changing workplace identity At this year’s SXSW Conference, Wharton’s Stefano Puntoni spoke with Google chief measurement strategist Neil Hoyne about the impact of generative AI on employees and the workplace. Load More
Weeks after Amazon’s Alexa+ AI launch, a mystery: Where are the users? Penn In the News Reuters Weeks after Amazon’s Alexa+ AI launch, a mystery: Where are the users? Americus Reed of the Wharton School says that Amazon failed to build anticipation for Alexa+ by leaving a large gap between product launch and general availability. Are you listening to this article or reading it? It could make a big difference Penn In the News The Wall Street Journal Are you listening to this article or reading it? It could make a big difference Shiri Melumad of the Wharton School explains why listening to the news could lead to a shallower understanding and a more negative impression than reading it. Five ways gen AI is changing workplace identity Five ways gen AI is changing workplace identity At this year’s SXSW Conference, Wharton’s Stefano Puntoni spoke with Google chief measurement strategist Neil Hoyne about the impact of generative AI on employees and the workplace. Load More
Are you listening to this article or reading it? It could make a big difference Penn In the News The Wall Street Journal Are you listening to this article or reading it? It could make a big difference Shiri Melumad of the Wharton School explains why listening to the news could lead to a shallower understanding and a more negative impression than reading it. Five ways gen AI is changing workplace identity Five ways gen AI is changing workplace identity At this year’s SXSW Conference, Wharton’s Stefano Puntoni spoke with Google chief measurement strategist Neil Hoyne about the impact of generative AI on employees and the workplace.
Five ways gen AI is changing workplace identity Five ways gen AI is changing workplace identity At this year’s SXSW Conference, Wharton’s Stefano Puntoni spoke with Google chief measurement strategist Neil Hoyne about the impact of generative AI on employees and the workplace.