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Penn Integrates Knowledge Professors

Trading decisions are observable in the eyes of buyers and sellers
Closeup of an eye.

(Image: iStock/PeopleImages)

Trading decisions are observable in the eyes of buyers and sellers

In a new collaborative study, PIK Professor Michael Platt models how the decision-making process unfolds in the brains of buyers and sellers considering a deal. These decisions were observable in eye movements and pupil dilation.

Liana F. Wait

Nudge Cartography: Building a map to navigate behavioral research
Linnea Gandhi working on a white board

(On homepage) Gandhi also shares her lessons from industry with the students she teaches in her summer lab course. It equips the students with hands-on experience in applied behavioral science and experimentation, where small teams are paired with external organizations.

nocred

Nudge Cartography: Building a map to navigate behavioral research

Ph.D. candidate Linnea Gandhi of the Wharton School and research assistant Anoushka Kiyawat discuss the development of their team’s innovative research tool.