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Social conformity in pandemics: How our behaviors spread faster than the virus itself
Subway train passengers with protective masks crowding to get on and off subway station platform on Metro station.

Subway train passengers with protective masks on a station platform in Sofia, Bulgaria in June 2020.

(Image: iStock/JordanSimenov)

Social conformity in pandemics: How our behaviors spread faster than the virus itself

Researchers led by former postdoc Bryce Morsky and Erol Akçay of the School of Arts & Sciences have produced a model for disease transmission that factors in the effects of social dynamics, specifically, how masking and social distancing are affected by social norms.
Instead of refuting misinformation head-on, try ‘bypassing’ it
A hand holding a smartphone with news info in front of a laptop open to news.

Image: iStock/oatawa

Instead of refuting misinformation head-on, try ‘bypassing’ it

A new study from PIK Professor Dolores Albarracín has found that redirecting an individual’s attention away from misinformation and toward other beliefs can be just as effective as debunking it.

From Annenberg School for Communication