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From targeted ads on Facebook and Snapchat to Zoom celebrity events and email blasts, the coronavirus pandemic is forcing the Trump and Biden campaigns to get creative as they make their bids for the presidency.
A new study explores to what extent social media messages effect vaccination behavior, and finds individuals exposed to negative online discussions about flu vaccines makes them less likely to get a flu shot.
Joseph Turow, a professor of communication at the Annenberg School for Communication, says hackers may be using your posts against you.
Online forums can be used by public health officials to quickly identify topics of public interest during the COVID-19 pandemic and to quell misinformation.
The program supports high-caliber scholarly research in the humanities and social sciences that addresses important and enduring issues confronting our society.
While social media provides youth the opportunity to discuss and display substance use-related beliefs and behaviors, little is known about how posting or viewing drug-related content influences the beliefs and behaviors of youth relative to substance use.
In a Q&A, researcher Lyle Ungar discusses why counties that frequently use words like ‘love’ aren’t necessarily happier, plus how techniques from this work led to a real-time COVID-19 wellness map.
A study of media use and public knowledge has found people who relied on conservative or social media were more likely to be misinformed about how to prevent COVID-19 and believe conspiracy theories about it.
During the 2016 election cycle, politically polarizing tweets about vaccination included pro- and anti-vaccination messages targeted at people with specific political inclinations by Russian trolls using an assortment of fake persona types, according to a recent study.
Misleading portrayals of the safety of tobacco use are widespread on YouTube, where viewership of popular pro-tobacco videos has soared over the past half-dozen years, according to research by the Annenberg Public Policy Center.
PIK Professor Desmond Upton Patton says that many schools don’t have a playbook for addressing student violence or helping pupils engage more positively online, in part because few researchers are studying the issue.
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In an opinion essay, postdoc Emily Pfender of the Leonard Davis Institute and Perelman School of Medicine cautions that social media can set back women’s health by perpetuating fear and misinformation instead of empowering informed choices.
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Pinar Yildirim of the Wharton School says that people who vote for the Democratic Party tend to skew younger, which makes them harder to reach through traditional media.
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Jonathan Zimmerman of the Graduate School of Education writes that school districts must listen to what students have to say in order to craft good policies around online student speech.
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In an opinion essay, PIK Professor Desmond Upton Patton says that gun violence needs to be part of the conversation about how smartphones and social media impact young people.
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Doctoral candidate Sophie Maddocks in the Annenberg School for Communication says that AI fake nudes are targeting girls and women who aren’t in the public eye.
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