Social Media

Jonah Berger, an associate professor of marketing at The Wharton School, and author of ‘Contagious: Why Things Catch On,’ discusses why people are suddenly eager to talk aging on social media.

Brandon Baker ・January 22, 2019

In a new perspective piece published in the Journal of the American Medical Association, Raina Merchant and David A. Asch provide some guidance for medical professionals and scientists as they wade into online discussions.  

Penn Today Staff ・December 6, 2018

Over his career as a science journalist, Carl Zimmer has seen legitimate science reporting denied and illegitimate science news taken as fact. In advance of a talk at Penn, Zimmer discusses the problem of misinformation and offers tips for avoiding being fooled by bogus science stories.

Katherine Unger Baillie ・November 2, 2018

A new report from The Lenfest Institue and the Annenberg School for Communications that studied how Philadelphia residents receive and seek information outlines seven ways publishers and the media outlets can best reach residents.

Penn Today Staff ・October 8, 2018

A study from the Annenberg School for Communication shows that exposure to anonymous, bipartisan social networks can lead liberals and conservatives to improve their forecasting of global-climate trends.

Michele W. Berger ・September 3, 2018

Wharton professor Sarah Light outlines the challenge of regulating traditional business disruptors such as Uber and Airbnb, two companies with platforms that have no precedent in the business sector for regulation.

Penn Today Staff ・August 6, 2018

A new report from Penn GSE’s Center for Minority Serving Institutions examines how presidents of Minority Serving Institutions (MSIs) are using social media to interact with students, and what lessons leaders at all colleges could learn from them.

Penn Today Staff ・August 2, 2018

Research finds that traditional news accounts and Twitter messages had different associations with risk perceptions and behavior during the 2016 U.S. Zika virus outbreak.

Penn Today Staff ・July 30, 2018

A study out of the Annenberg School for Communication examines our likes and dislikes in relation to social media, and finds they are more habitual than aesthetic, and uncovers what elements make food photos go viral.

Brandon Baker ・July 19, 2018

Researchers found that in the previous three months, about half of parents admitted to reading texts and using social media while driving, and found a correlation between distracted driving and other risky behaviors behind the wheel.

Penn Today Staff ・July 12, 2018