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The alchemy behind the diamond: Unearthing baseball’s beloved mud
Shravan Pradeep places a baseball on microscopy slide.

Postdoctoral researcher Shravan Pradeep of Penn Engineering is conducting experiments to understand the flow and grip properties of the Major League Baseball’s “magic mud” in order to reverse engineer the mud and offer a mechanistic understanding of its inner workings.

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The alchemy behind the diamond: Unearthing baseball’s beloved mud

Researchers at Penn are working on cracking the code behind Major League Baseball’s “Magic Mud.”
How humans use their sense of smell to find their way
Clara Raithel looks at brain scans on a computer in a lab.

Sixth-year Ph.D. student Clara Raithel looks at an anatomical brain scan taken from a previous study participant.

(Image: Courtesy of OMNIA)

How humans use their sense of smell to find their way

In the lab of neuroscientist Jay Gottfried, sixth-year psychology Ph.D. student Clara Raithel tries to understand how people’s brains respond to odors.

Michele W. Berger

Tricks, treats, retail feats: Wharton’s Halloween insights
Front entrance to a Halloween HQ superstore.

Image: iStock/Derick Hudson

Tricks, treats, retail feats: Wharton’s Halloween insights

For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior.

From Wharton Stories

Coca-Cola in Africa
Sara Byala portrait and book cover for Bottled How Coca-Cola Became African by Sara Byala

Sara Byala, a senior lecturer in creative writing and associate director of the Penn Global Documentary Institute, is the author of a new book, "Bottled: How Coca-Cola Became African." 

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Coca-Cola in Africa

A new book by Sara Byala of the School of Arts & Sciences examines the century-long history of Coca-Cola and its local social, commercial, and environmental impact in Africa.
The Asian American studies program doubles in size
Andrea Cherng speaks to a roomful of students in the McNeil Atrium

Andrea Cherng addresses students at the ASAM welcome lunch in September, joined by David Eng (left) and Fariha Khan (right). 

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The Asian American studies program doubles in size

Three core and two affiliated faculty members with expertise in English, sociology, history, anthropology, and education join the Asian American studies program.

Kristina García

A ‘thermometer’ tool to measure tumor growth between scans
A cancer patient and their adult child.

Image: iStock/Jacob Wackerhausen

A ‘thermometer’ tool to measure tumor growth between scans

Researchers at Penn Medicine have developed a first-ever tool that gives a real-time assessment of tumors to provide less uncertainty for patients worrying between scans.

Kelsey Geesler

Virtual driving assessment predicts risk of crashing for newly licensed teen drivers
A virtual dashboard showing driving hazards ahead.

Image: iStock/chombosan

Virtual driving assessment predicts risk of crashing for newly licensed teen drivers

New research from Penn’s Annenberg Public Policy Center measures data from driving assessment tools to identify which skill deficits put young new drivers at higher risk for crashes.

From the Annenberg Public Policy Center