Wharton School

Nostalgia is not enough: Why consumers abandon legacy brands

Legacy brands like Sears, Payless ShoeSource, and Toys “R” Us are shuttering their doors as customers abandon longstanding consumer mainstays. Despite customers having emotional connections to certain stores, “It is more like these brands are breaking up with the customers,” says Santiago Gallino of the Wharton School.

Penn Today Staff

In Ethiopia, new perspectives on the challenges of development

PIK Professor Ezekiel Emanuel and Assistant Professor Heather Schofield led a group of Wharton students on a four-day trip to Ethiopia, for a close-up look at the African nation’s health, agricultural, business, and political sectors.

Gwyneth K. Shaw

Who made that decision: You or an algorithm?

Wharton’s Kartik Hosanagar’s new book, “A Human’s Guide to Machine Intelligence: How Algorithms Are Shaping Our Lives and How We Can Stay in Control,” examines how algorithms influence our decisions.

Penn Today Staff

Confronting inequities, sharing solutions

At the annual meeting of the Global Water Alliance, faculty, students, and practitioners shared solutions and challenges around the issues of water access, sanitation, and hygiene in the U.S. and around the world.

Katherine Unger Baillie

U.S. debt: Is it the calm before the storm?

The U.S. national debt has crossed $22 trillion. Wharton’s Kent Smetters and Joao Gomes discuss the nation’s long-term debt burden and what might be done about it.

Penn Today Staff



In the News


Scientific American

Grumpy voters want better stories. Not statistics

In a Q&A, PIK Professor Duncan Watts says that U.S. voters ignored Democratic policy in favor of Republican storytelling.

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The New York Times

How Kennedy could make it harder for you and your family to get vaccinated

In a co-written opinion essay, PIK Professor Ezekiel Emanuel explains how Robert F. Kennedy Jr. and his allies in the Trump administration could discourage the use and research of vaccines.

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Business Insider

The hidden risk factor investors may be missing in stocks, bonds, and options

A study by Nikolai Roussanov of the Wharton School and colleagues finds that stocks, bonds, and options strategies could have more correlated risk than is evident on the surface.

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The Wall Street Journal

How AI could help bring down the cost of college

Kartik Hosanagar of the Wharton School explains how AI could bring down prices for more complex and expensive services like higher education.

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The Independent

How the stock market could be last guardrails to corral Trump’s wildest whims

Jeremy Siegel of the Wharton School says that Donald Trump measured his success in his first term by the performance of the stock market.

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