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Does Black Lives Matter sell? As protests roil the nation, corporate America's response met with skepticism

Does Black Lives Matter sell? As protests roil the nation, corporate America's response met with skepticism

Cait Lamberton of the Wharton School commented on how brands and companies are engaging with the Black Lives Matter movement. "If brands aren't willing to pay some kind of specific, meaningful price to back up their statements, we shouldn't believe them," she said.

Solidarity, or joining the ‘bandwagon’? Some corporate activism backfires amid protests

Solidarity, or joining the ‘bandwagon’? Some corporate activism backfires amid protests

Americus Reed of the Wharton School spoke about companies and brands that have only recently started commenting on social issues to appeal to young consumers. “Companies that have not in the past demonstrated that they are through and through a purpose-driven company…are perceived as inauthentic, as jumping on the bandwagon,” he said.

Corporate voices get behind “Black Lives Matter” cause

Corporate voices get behind “Black Lives Matter” cause

Americus Reed of the Wharton School said that for brands and businesses, speaking out about social issues is a form of “values and identity-driven targeted marketing” designed to encourage customer loyalty and connection. “It’s smart—they’re taking a stand, hopefully, because it’s moral but also because they understand the long-term economic game,” Reed said.

Jiaqi Song on his Roman quarantine
Young man holding a camera jumps above a trash can in the middle of busy Times Square

Jiaqi Song shoots a vlog in the middle of Times Square during a career trek organized by Wharton Asia Exchange (pre-pandemic photo).

Jiaqi Song on his Roman quarantine

Jiaqi Song meant to study in Italy for his spring semester—just not like this. Penn Today talks with the Penn sophomore about navigating online classwork, personal projects, and family time.

Kristina García

What are the economic and health effects when states reopen?
screen shot of virtual panel on Penn Wharton Business Model

What are the economic and health effects when states reopen?

New Penn Wharton Budget Model predicts 212,000 additional deaths related to the coronavirus but the recouping of around 18 million jobs by July 15 if all states fully reopen.

Dee Patel

‘All the days are blurring together’: How to battle burnout and find a healthy work-life balance during the pandemic

‘All the days are blurring together’: How to battle burnout and find a healthy work-life balance during the pandemic

Nancy Rothbard of the Wharton School offered recommendations for balancing life and work while working remotely, including creating a distinct space in the home for work, taking enough breaks, and scheduling a time to formally stop working each day.