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Annenberg researchers use data science skills for social justice
Two incarcerated people seen from above and behind with their hands handcuffed behind their backs outside in a prison yard.

Annenberg researchers use data science skills for social justice

Data scientists at the Annenberg School for Communication are working with the Amistad Law Project to create an open access dashboard of data that can aid efforts to help the incarcerated communiy.

From Annenberg School for Communication, Ashton Yount

Behavior Change for Good unveils effective strategies to boost vaccination rates
A person standing in the front of a classroom holding a pointer, smiling. Blurry water bottles appear in the foreground.

Katy Milkman co-directs the Behavior Change for Good initiative with Penn’s Angela Duckworth. Milkman is also the James G. Dinan Endowed Professor and a professor of operations, information, and decisions at the Wharton School. She has a secondary appointment in the Perelman School of Medicine. (Image: Eric Sucar)

Behavior Change for Good unveils effective strategies to boost vaccination rates

Texts with “reserved for you” messaging boosted flu vaccine rates by up to 11%.

Michele W. Berger

COVID-19 has already cut U.S. life expectancy by a year. For Black Americans, it’s worse

COVID-19 has already cut U.S. life expectancy by a year. For Black Americans, it’s worse

Samuel Preston of the School of Arts & Sciences said not all COVID-19 deaths in the U.S. have been correctly attributed to their cause, creating an undercount. Furthermore, he said, many of 2020’s deaths may be linked to people postponing medical care to avoid exposure to COVID-19.

The myth of ‘good’ and ‘bad’ COVID vaccines: Why false perceptions overlook facts, and could breed resentment

The myth of ‘good’ and ‘bad’ COVID vaccines: Why false perceptions overlook facts, and could breed resentment

Alison Buttenheim of the School of Nursing spoke about public perceptions of different COVID-19 vaccines. “I worried that we’re going to have that kind of consumer-driven ‘Oh, is it Moderna? Great! Is it [Johnson & Johnson]? No, thank you, I’ll wait,’” she said. “That’s just going to delay getting to the coverage that we want to get to.”

Logistics of the COVID-19 vaccine rollout
nurse holding the covid vaccine against blue background

A nurse holds a vial of the Pfizer-BioNTech COVID-19 vaccine, a mRNA-based vaccine approved for emergency use by the FDA in December.

Logistics of the COVID-19 vaccine rollout

Penn experts demystify the process of shipping a vaccine and, ultimately, getting it into arms.
Engaging faith communities to reduce vaccination disparities
Masked person holds up photo border that reads "I got the COVID-19 vaccine!"

The event was the result of a close partnership among Penn Medicine, Mercy Philadelphia, and faith leaders from West and Southwest Philadelphia.

Engaging faith communities to reduce vaccination disparities

In partnership with Mercy Philadelphia and community faith leaders, Penn Medicine held a vaccine clinic at the Church of Christian Compassion that reached 500 people in West Philadelphia. At least two more such events are planned.

Katherine Unger Baillie

When the message matters, use science to craft it
Close-up of a smiling person in a black V-neck shirt, standing outside near marble pillars.

Jessica Fishman, director of the Message Effects Lab, is a faculty research associate with appointments at the Annenberg School for Communication and in the Department of Psychiatry at the Perelman School of Medicine. (Image: Courtesy of Annenberg School for Communication)

When the message matters, use science to craft it

An interdisciplinary initiative called the Message Effects Lab aims to understand, tap into, and develop communication around what motivates specific behaviors for specific populations. Its first projects center around COVID-19 testing and vaccines.

Michele W. Berger