Education, Business, & Law

Why people don’t prepare for disasters

Wharton's Robert Meyer discusses the lack of disaster preparedness individuals take in response to hurricane season, and the psychology of decision-making in relation to disasters.

Penn Today Staff

College opportunity at risk: A Penn GSE report on 50 states

A new report by Professor Joni Finney finds the U.S. is “woefully unprepared” to meet 21st-century workforce challenges, and all states must make significant changes in their approach higher education. The College Opportunity Risk Assessment is the first state-by-state analytic tool to compare the risks to higher education.

Penn Today Staff

Is an apology an effective marketing campaign?

Companies have been issuing mea culpas to its customers for decades. But the quality, timing and audience for the corporate apology has to be nuanced in order to be effective. Wharton professors discuss the efficacy of the numerous corporate messages broadcast to the public.

Penn Today Staff

On the ground in Washington, D.C.

Rising junior Louis Lin is pursuing his interest in policy making via an International Leadership Foundation Fellowship and an internship with the Federal Aviation Administration.

Jill DiSanto

Howard Stevenson teaches racial rapport 101

Since 1990, Howard Stevenson has been conducting research on racial socialization and interventions, and teaching racial literacy as a professor in the Graduate School of Education

Penn Today Staff



In the News


Philadelphia Inquirer

Trump-friendly Newsmax bundled into Comcast’s Xfinity service

The Annenberg School for Communication’s Victor Pickard discussed conservative news channel Newsmax and its recent deal with Comcast. If Comcast is “feeling the heat from the right, it will make sense to appease some of those critics,” said Pickard.

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CNBC

Dieting is out. That poses a problem for a company named Weight Watchers as it rebrands itself WW

Kevin Volpp of the Wharton School and Perelman School of Medicine offered commentary on the “universal challenge” of dieting. “People generally speaking are much more successful in achieving initial weight loss than maintaining weight loss,” he said.

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Bloomberg

Barbara Kahn discusses the retail revolution (podcast)

Barbara Kahn of the Wharton School was interviewed about changes in the world of retail and marketing. “People talk about [contemporary online shopping] as ‘omnichannel’ but right now it’s just retail. Retail has now become a seamless integration between online and offline,” said Kahn.

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Bloomberg

Sears bankruptcy hits close to home for Trump

Speaking about Sears’ decline, the Wharton School’s Daniel Raff said that expressions of nostalgia for the store, which has long catered to blue-collar Americans, “may well resonate with [Trump’s] core voters.”

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Economic Times

Bigger Billion Days: How this year’s festive season could prove transformative for Flipkart

Discussing Indian e-commerce, the Wharton School’s Kartik Hosanagar said that the ratio of customer acquisition costs to customer lifetime value is “even more lopsided than in the U.S., Europe, and China.” The key to profitability, he said, is reducing those acquisition costs and improving customer retention.

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