The strategic framework consists of four pillars expanding on the Annenberg School for Communication’s scholarship, infrastructure, education, and engagement.
Annenberg School for Communication dean Sarah Banet-Weiser.
Rooted in the founding mission of Ambassador Walter H. Annenberg—that every human advancement can be understood through communication, and that education must be in service to all people—the framework reaffirms the School’s commitment to scholarship that shapes society. Guided by core values of intellectual rigor, curiosity, social responsibility, academic freedom, and belonging, the plan translates the mission into four actionable pillars.
Dean Sarah Banet-Weiser has spent the past two years developing the vision collaboratively with faculty, staff, students, and community members.
At the center of the vision is the conviction that communication shapes how we live—informing health, guiding decisions, and influencing the structures of society. The result is a framework designed not just to sustain Annenberg’s prominence in the field but to expand its impact for a new era.
“It was essential that our vision reflected our most important priorities,” says Banet-Weiser, “which meant taking the time to develop it collaboratively and incorporate ideas from everyone.”
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