Is an apology an effective marketing campaign? Is an apology an effective marketing campaign? Companies have been issuing mea culpas to its customers for decades. But the quality, timing and audience for the corporate apology has to be nuanced in order to be effective. Wharton professors discuss the efficacy of the numerous corporate messages broadcast to the public.
Serving those who serve Serving those who serve In preparation for a career as a physician with the Military Health System, Ryan Leone is spending his summer in Falls Church, Va., interning with the Defense Health Agency.
Boosting testosterone makes men prefer higher-status products Boosting testosterone makes men prefer higher-status products A study out of the Wharton School found that a single dose of testosterone increased men's preference for luxury, high-status items, mimicking animal behavior.
On the ground in Washington, D.C. On the ground in Washington, D.C. Rising junior Louis Lin is pursuing his interest in policy making via an International Leadership Foundation Fellowship and an internship with the Federal Aviation Administration.
Using statistics to uncover the truth about individual cells Using statistics to uncover the truth about individual cells Researchers at Penn have developed a better method for interpreting data from single-cell RNA sequencing technologies.
Facing ‘a new era of catastrophes,’ book by Wharton profs offers tips for business leaders Facing ‘a new era of catastrophes,’ book by Wharton profs offers tips for business leaders Wharton’s Howard Kunreuther and Michael Useem’s recent book “Mastering Catastrophic Risk: How Companies are Coping with Disruption” dives into the ways top companies have rebounded after their own worst-case scenarios.
A cryptocurrency collaboration A cryptocurrency collaboration A partnership with Ripple, the University Blockchain Research Initiative, will bring innovation to cryptocurrency and blockchain.
Sharing the science behind what we do, what we say, and how we learn The two-week summer intensive workshop run by mindCORE, which focused on social and behavioral sciences and on language science and technology, included excursions like a visit to Eastern State Penitentiary (above) and to Spruce Street Harbor Park. Sharing the science behind what we do, what we say, and how we learn Through mindCORE, a two-week undergrad program through Arts and Sciences, faculty from eight departments and five schools explore the mind and the brain via disciplines like behavioral science and language acquisition.
Gamers should expect a subdued E3 this year, says Wharton professor Gamers should expect a subdued E3 this year, says Wharton professor Fewer new launches from big-league game publishers are expected at this year's Electronic Entertainment Expo, but the business of gaming will continue to grow and evolve online and with smaller games and upgrades.
Why the Supreme Court bakery ruling raises more questions than it answers iStock Why the Supreme Court bakery ruling raises more questions than it answers Two Penn professors discuss the ruling that the state of Colorado was not unbiased in considering a baker’s claims of religious freedom as defense in a discrimination case, and its effect on future cases in regard to bias claims.